Last updated: 15 September 2026
This policy explains what personal data Deal Analyser collects, why, and what rights you have over it. It applies to the Deal Analyser website and mobile app.
Global Tech Develop Ltd, registered in England and Wales under company number 16250551, registered office 124 City Road, London, England, EC1V 2NX, is the data controller for the personal data described in this policy. We are registering with the Information Commissioner's Office (ICO). ICO registration number: ICO registration is in progress and the number will be published here once issued.
We don't collect payment card details.
None of the analytics and advertising tools in this section is needed for Deal Analyser to work, and saying no to them changes nothing about what you can do on the website or in the app. On the website none of them loads until you agree; in the app, what the Meta SDK does before you agree is set out below.
On the website. On your first visit, a bar at the bottom of whichever page you open asks you to choose; you can carry on using the page while it is there, and nothing below loads until you answer. "Accept all" turns on both groups below, "Reject non-essential" turns on neither, and "Settings" lets you choose each one:
Your choice is kept for a year in two first-party cookies, consentFunctional and consentAnalytics. They need no consent, because remembering the choice is all they do. While you are signed in, your browser's local storage also keeps your session so that you stay signed in, which is strictly necessary for the service you asked for.
The Meta Pixel is code from Meta that lets us measure our adverts on Facebook and Instagram and show them to people more likely to find Deal Analyser useful. When it is on, our code tells it to record a page view each time you open a page and, when you create an account on the website, a sign-up (Meta's CompleteRegistration event) that says only how you made the account: with email, Google, Apple, Facebook or Freedom Property Academy. Our code adds no name, email address or account number to either. With each, the Pixel sends Meta the address of the page and of the page you came from, the time, details of your browser and device, your IP address, and an identifier it keeps in a first-party cookie (_fbp), plus, if you arrived by clicking one of our adverts, the click identifier Meta added to that link (kept in _fbc). If you are logged in to Facebook or Instagram in the same browser, Meta can connect the visit to your account through its own cookies. Unless we switch it off, Meta's code can also send Meta which buttons you click and descriptive details of the page, such as its title and any structured data it carries; Meta calls this automatic configuration. And if a setting Meta offers in its Events Manager, automatic advanced matching, is on for our Pixel, the Pixel can also pick up contact details typed into forms on our pages, such as your email address when you sign up, and send them to Meta in hashed (scrambled) form so that Meta can match the visit to an account.
Google Analytics, where we have it set up, counts visits, shows us how pages are used and, when you create an account on the website, records a sign-up (its sign_up event) that says only how you made the account (email, Google, Apple, Facebook or Freedom Property Academy), with no name, email address or account number. It keeps a random identifier in first-party cookies (_ga, and one whose name begins _ga_) and sends Google the pages you open, the page you came from, details of your browser and device, and your IP address, which Google uses to estimate your approximate location.
Changing your mind on the website: use "Cookie Preferences" in the footer of our pages to bring the bar back, then choose "Reject non-essential", or open "Settings", untick "Analytics & Marketing" and save. If the Pixel or Google Analytics is already running on the page you are on, it is told to stop sending at once, and from the next page you open neither loads. Cookies they set earlier stay in your browser until they expire or you clear them, but our pages no longer pass them to Meta or Google. The choice is kept per browser, so make it in each browser you use.
In the app. The app's own code sets no cookies (the Google sign-in page and the reCAPTCHA check it opens when you tap those buttons use their providers' own, and so does Facebook sign-in, which goes through the Meta SDK described below to the Facebook app or to Facebook's page in a secure browser window). Instead it asks about each of the two tools below separately, and keeps each answer on your device.
If you say yes, the Meta SDK tells Meta when you create an account (including whether you signed up with email, Google, Facebook or Freedom Property Academy) and, depending on the setting described below, when the app is installed and opened and how long each use lasts. With these it sends your IP address, technical details such as the device model, operating system, app version, language and time zone, and an identifier the SDK keeps for this installation. They can also include your device's advertising identifier (Apple's IDFA, or Android's advertising ID) and, on Android, an identifier from the Facebook app, if that is installed.
Until you say yes, and after you say no, the app does not switch on the SDK's event logging or its collection of your advertising identifier, and sends Meta none of the app's own events. Because the SDK is built into the app, though, it still starts each time the app opens, and what it does then depends on your phone:
A setting in Meta's dashboard. Meta's dashboard for app developers has a switch for the SDK's automatic event logging that applies to every copy of our app and overrides the app's own choice. While it is on, the SDK can log the app being installed and opened, and how long each use lasts, and send that to Meta without your advertising identifier, even on an iPhone or iPad where you have not said yes. On Android it can do so at the first opening after you withdraw a yes, and from a Facebook sign-in until the app is fully closed. While it is off, installs and openings are not logged after a yes either, and only the account-creation event is sent. What this section says about saying no holds fully only while that switch is off.
Changing your mind in the app: on an iPhone or iPad, turn tracking off for Deal Analyser in your device's Settings (Privacy & Security > Tracking); More > Legal and privacy > Cookies in the app shows your current answer and opens those settings. The app checks this each time it opens or you return to it, and switches the SDK's event logging and identifier collection off again; the SDK can still record that one opening, without your advertising identifier, and send events it recorded before you changed your mind but had not yet sent. On Android, switch off "Advertising measurement" under More > Legal and privacy > Cookies. The app stops sending Meta its own events straight away and switches the SDK's event logging and identifier collection off; the SDK's automatic events (the app being opened, and for how long) stop from the next time you open the app, and events it recorded before you switched it off but had not yet sent can still be sent. You can switch it back on in the same place. Clearing the app's storage (Deal Analyser under Apps in your phone's Settings) also withdraws it: that deletes your answer and the SDK's saved settings, signs you out of the app on that phone, and makes the app ask again the next time it opens. You can also reset or delete your phone's advertising ID in its settings, which applies to every app.
Meta's role. For people in the UK, the Meta company involved is Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, United States; for people in the European Economic Area it is Meta Platforms Ireland Limited. Under Meta's Business Tools Terms and its Controller Addendum, we and Meta are joint controllers for collecting this data through the Pixel and the SDK and passing it to Meta. What Meta does with it afterwards is Meta's own decision, as a separate controller, and is described in Meta's Privacy Policy, which includes using it to show and measure adverts. Meta Platforms, Inc. is in the United States, so this data leaves the UK. You can exercise your rights over it with us or with Meta.
We use or work with the following. Those that act as our processors are bound by their own data processing terms:
We do not sell personal data to anyone, for any purpose.
We keep your account data for as long as your account is open. After you ask us to delete your account we erase personal data within 30 days, unless we are required to keep it longer for legal or accounting reasons (typically up to six years for financial records). You can ask us to delete your account and its data at any time using the contact details below.
Your cookie choice on the website lasts a year, and the app keeps its two answers on your device until you change them. Meta and Google keep what they receive through the tools described above for as long as their own privacy policies say.
How you delete your Deal Analyser account depends on how you created it.
If you created it with an email address and a password, you can delete it yourself:
Your password still confirms the deletion if you have since also signed in with Google, Apple, Facebook or Freedom Property Academy.
If you created it with Google, Apple, Facebook or Freedom Property Academy, the account has no password of its own, and the website and the app ask for one before they delete an account. Email us at hello@dealanalyser.com, giving the email address the account uses, and we will delete it for you.
If you are the only administrator of an organisation on Deal Analyser that has other members, your account is not deleted until you give another member the admin role, or ask us to close the whole organisation, so that your colleagues are not left with no one who can manage it.
Once deleted, the account is closed: you are signed out on every device and can no longer sign in to it, and signing up again later, whichever way you do it, starts a new, empty account. What we keep afterwards, and for how long, is set out under "How long we keep it". If you cannot sign in, email us at the address under "Contact" and we will delete the account for you.
Deleting your Deal Analyser account does not delete your Facebook, Google or Apple account, or what Meta and Google received through the tools described above; their own settings and privacy policies cover that. If you signed in with Facebook, you can also remove Deal Analyser from the apps connected to your Facebook account (in Facebook's settings, under Apps and websites), which stops Facebook sharing anything more with us.
Under UK GDPR, you have the right to:
If you're unhappy with how we've handled your personal data, you can raise it directly with us - by any means, including email, and we don't require a specific form. Email hello@dealanalyser.com or write to us at the registered office below. We will acknowledge your complaint within 30 days and respond without undue delay.
If you're not satisfied with our response, you also have the right to complain directly to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint - raising it with us first is not a requirement for going to the ICO, though we'd appreciate the chance to put things right directly.
Deal Analyser is intended for adults (18+) making property investment decisions. We do not knowingly collect data from children.
We'll update this page if how we handle data changes, and update the date at the top when we do.